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  1. Useless Marketing Jargon

    ‘Premium’ is the least useful adjective when describing a product as it imparts exactly zero knowledge. Given that it means fuckall, you can safely replace the word with ‘fuckall’ in almost every instance of its use.

  2. Shorth is Better Than Length

    So the writer who breeds
    more words than he needs
    is making a chore
    for the reader who reads.